For Sale: Bertone, A True Icon Automotive Design House.

Sad news from the Italian car world.

Bertone, the iconic Italian design house, has fallen into bankruptcy and is up for sale this Sept 14th. Read more....

Bertone has gone through several challenges over the years, but has always been a visionary when it comes to design and automotive sculpture. Wikipedia has more about Bertone history.

 Founded in 1912, Bertone pinned and built so many unique and now legendary models, but the 60's, 70's and 80's were some of the best years for the group, defining what the Italian exotic car could be. They had a true vision for the futuristic and modern, and many of their designs still have a certain degree of shock value (the '74 Bravo still looks like something out of a scifi movie). There's always criticism floating around that the Bertone vision is (was?) too "out there."  But the truth is, generic designs often dominate the scene and push out the more insightful, unique interpretations that move the industry forward.

Why be generic, when you can push the boundaries of what automobiles could be? 

Some legends and favorites:

1955 Alfa Romeo BAT 9 (one a few BAT concepts)

1955 Alfa Romeo BAT 9 (one a few BAT concepts)

1967 Lamborghini Miura

1967 Lamborghini Miura

1972 Lancia Stratos

1972 Lancia Stratos

1971 Lamborghini Countach P400

1971 Lamborghini Countach P400

1975 Ferrari 308 GT/4

1975 Ferrari 308 GT/4

1972 Fiat X 1/9

1972 Fiat X 1/9

1968 Alfa Romeo Carabo 

1968 Alfa Romeo Carabo 

1974 Lamborghini Bravo                                                                 &nā€¦

1974 Lamborghini Bravo                                                                                    Photo from Top Speed

1970 Lancia Stratos Zero                                                                 ā€¦

1970 Lancia Stratos Zero                                                                                          Photo: Top Speed

1970 Lamborghini Jarama

1970 Lamborghini Jarama

1970 Lamborghini Urraco

1970 Lamborghini Urraco

And two that have graced the Ehrlich Motorwerks garage. We sold the Countach some time ago and brought the Jalpa in last week:

1980 Lamborghini Countach 

1980 Lamborghini Countach 

1988 Lamborghini Jalpa

1988 Lamborghini Jalpa

Interested in purchasing the Bertone collection and or brand name? Might want to brush up on your Italian first.

SortMike ButlerOneComment