For Sale: Bertone, A True Icon Automotive Design House.
Sad news from the Italian car world.
Bertone, the iconic Italian design house, has fallen into bankruptcy and is up for sale this Sept 14th. Read more....
Bertone has gone through several challenges over the years, but has always been a visionary when it comes to design and automotive sculpture. Wikipedia has more about Bertone history.
Founded in 1912, Bertone pinned and built so many unique and now legendary models, but the 60's, 70's and 80's were some of the best years for the group, defining what the Italian exotic car could be. They had a true vision for the futuristic and modern, and many of their designs still have a certain degree of shock value (the '74 Bravo still looks like something out of a scifi movie). There's always criticism floating around that the Bertone vision is (was?) too "out there." But the truth is, generic designs often dominate the scene and push out the more insightful, unique interpretations that move the industry forward.
Why be generic, when you can push the boundaries of what automobiles could be?